Northbound Insights polling / Final pre-election report

Toronto: Chow 51%, Bradford 46%.

Bradford gains seven points across three supplied campaign waves. Chow retains a five-point advantage in a contest with sharply different regional and age-group estimates.

Northbound release 24 Oct 2026Web report added 25 Oct 20262026 Toronto mayoral election
Northbound release date24 Oct 2026As supplied by Northbound
Interviews conducted21 Oct 2026 – 23 Oct 2026Total sample n=1,200
Election / referendum day26 Oct 2026Response base disclosed below
Figures and methodology provided by Northbound Insights. This web report was added on 25 Oct 2026; the release label above is retained separately. Full disclosure and data downloads appear below.
01 / The ballot picture

The final snapshot.

1,200Total interviews
6%Undecided · all respondents
5 ppChow–Bradford gap among decided and leaning voters

Mayoral voting intention

Decided and leaning respondents · exact unweighted base not supplied

Olivia Chow51%
Brad Bradford46%
Other candidates3%

Undecided respondents are excluded from candidate shares and shown separately above. Percentages may be rounded.

Source: Northbound Insights, supplied report figures. Response base: Decided and leaning respondents · exact unweighted base not supplied. Subgroup interview counts were not supplied.

The Northbound reading

The contest has tightened as Bradford’s share rises and support for other candidates falls. The final survey still places Chow ahead; it does not establish a certain outcome.

02 / Across the campaign

The change behind
the topline.

Support across the campaign

Selected series · decided and leaning · vertical scale 0–60%

Olivia ChowBrad BradfordOther candidates

Horizontal positions use the supplied release dates. Earlier-wave interview dates, sample sizes and recruitment records were not supplied. No same-respondent panel is assumed.

03 / Group differences

One electorate.
Different patterns.

The regional picture

Old Toronto / East York

Decided and leaning within each survey region; subgroup counts not supplied

Olivia Chow56%
Brad Bradford41%

Other candidates account for 3% in each supplied region. These are survey regions, not ward-level estimates or riding projections.

The age-group picture

18–34

Decided and leaning within each age group; subgroup counts not supplied

Olivia Chow61%
Brad Bradford36%

Point estimates only. A one-point gap among voters aged 55+ is not presented as a formal statistical tie. The full-sample size does not describe these subgroup bases.

Reported group differences are descriptive. Smaller bases, weighting and selection can increase uncertainty; no design-adjusted significance tests are claimed.

The fuller story

A narrowing lead, rather than a reversal

Chow’s supplied share moves from 53% on September 22 to 51% in both October waves. Bradford rises from 39% to 44% and then 46%, while other candidates fall from 8% to 3%. The Chow–Bradford gap narrows from 14 to five percentage points across the three observations.

The suburbs do not form a single bloc

Bradford leads in the supplied North York and Etobicoke / York estimates, while Chow leads in Old Toronto / East York and Scarborough. Scarborough’s 54–43 ordering differs from the other suburban regions. The chart preserves those differences without turning them into a neighbourhood-level forecast.

Age patterns cut across the city-wide result

The supplied 18–34 estimate favours Chow 61% to 36%, while the 35–54 estimate favours Bradford 52% to 45%. Among respondents aged 55 and older, the estimates are 49% and 48%. Subgroup counts, weighting effects and turnout rates are needed before making stronger claims about which group will decide the result.

What falling undecided and other shares do not establish

The undecided share among all respondents falls from 18% to 6%, while other-candidate support falls on the decided-and-leaning ballot. Those changes are consistent with a more concentrated contest. They do not identify individual voter transfers, prove that a particular withdrawal caused the change or isolate the effect of a campaign platform.

Voting intention is not a turnout model

The supplied material does not include a turnout-model specification, calibration data, coefficients or validation. This page therefore reports the survey and its observed group differences, rather than a win probability or a claim about how remaining undecided voters must divide.

Methodology & limits

How to read
this study.

The supplied methodology is preserved alongside its disclosure gaps, so the total sample, ballot base and subgroup estimates can be assessed separately.

Study design and disclosure · n=1,200
Research provider
Northbound Insights
Report provenance
Figures, release label and methodology supplied by Northbound for this website update on 25 October 2026. The underlying interviews have not been independently audited here.
Release date
24 Oct 2026
First publication of this web page
25 Oct 2026
Fieldwork
21 Oct 2026 – 23 Oct 2026
Population
Eligible municipal voters in Toronto
Total interviews
1,200
Ballot denominator
Decided and leaning respondents · exact unweighted base not supplied. Effective sample size was not supplied.
Undecided
6% of all respondents; not assigned to candidates.
Interview mode
55% live-agent telephone interviews via mobile and landline; 45% verified online voter panels.
Recruitment and sampling
Described as a hybrid RDD telephone and online-panel sample, stratified across four community council districts. Verification does not itself establish probability recruitment; panel inclusion probabilities were not supplied.
Weighting
Age, gender, education and housing tenure using Statistics Canada census parameters. Numerical targets, census vintage and design effects were not supplied.
Supplied precision statement
±2.8 percentage points, 19 times out of 20
Uncertainty assessment
The supplied release reports ±2.8 pp, 19 times out of 20. A conventional margin is not assigned here to the combined telephone and panel result without documentation of probability recruitment and the combined estimator.
Commissioning / funding
Not identified in the supplied material.
Questionnaire / response rates
Exact wording, order, response options, response and completion rates were not supplied.
Subgroup bases / design effects
Unweighted and weighted subgroup bases, weighting distributions and design-effect estimates were not supplied.
Tracking design
Separate wave toplines are supplied. Reinterviewed respondents and individual transitions are not documented.
Reading uncertainty

Sample size alone does not validate a probability margin for a mixed-mode study. Reported margins are retained as source statements in the disclosure record. They are not used as confidence intervals for the charts, point-estimate gaps or subgroup estimates.

CRIC guidance on survey precision ↗

Data & sources

The figures,
open to inspection.

  1. Northbound Insights · report figures and methodologyRelease 24 Oct 2026 · supplied for this website on 25 Oct 2026. Earlier-wave metadata is left blank where unavailable.
  2. Official election / referendum information ↗Election context and candidate records; not a source or endorsement of this poll.

This report presents the figures supplied by Northbound. It does not reconstruct respondent records, infer missing categories or claim independent verification of the fieldwork. A point-estimate lead is not a forecast of the outcome. Publication standards.

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