Research that makes sense of what people think, what matters to them, and what it means for your next decision.
Selected 2025 policy-rate decisions (%) · Historical official data
Displayed vertical range: 2.00–3.25%. Not a current-rate quote.
Different elections and electorates; not a like-for-like comparison.
Final official turnout, not a Northbound survey.
Final municipal polls from Northbound Insights, with tracking figures, group comparisons and disclosed methods. Explore separately attributed external polling in the full archive.
Bradford gains seven points across three supplied campaign waves. Chow retains a five-point advantage in a contest with sharply different regional and age-group estimates.
Tedjo gains 12 points across three supplied campaign waves, narrowing Crombie’s advantage to two points in the final pre-election tracker.
The final pre-election figures put the incumbent six points ahead of Akbar, with distinct patterns by length of residency and a divided challenger field.
Ahead of Ontario’s municipal election, a reminder that national mood is no substitute for neighbourhood evidence.
The 2025 annual review explains why slower inflation and persistent affordability pressure can coexist.
The 2025 federal vote illustrates why geography belongs beside the national headline.
For organizations navigating public expectations, changing markets and consequential choices.
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Bring evidence together and make the implications clear.
A finding is only useful when you understand how it was reached. We make a clear distinction between original research, third-party evidence and our interpretation.
Read our research approachPractical guides to reading the evidence and commissioning work that leads somewhere.
Six questions to ask before deciding what a poll can tell you.
Recruitment, coverage and weighting deserve attention alongside the interview count.
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